Archaeology of Fashion Film

Image courtesy of the Fashion in Film Festival

06 Jul 2018

9.30am to 4.30pm

[please scroll down to complete the RSVP booking form]

How did early 20th century cinema present and represent fashion, and how does this historical material relate to contemporary fashion film? This one-day conference investigates new methods, topics and themes at the interface of three fields: media archaeology, fashion history, and film studies. The conference looks at two parallel moments of fashion and film in the early 20th and 21st centuries, when the emergence and intensification of new technologies of the image began to impact the culture and commerce of fashion. It aims to bring early cinema into conversation with current forms of digital aesthetics and to investigate its various materials, screens and genres, as well as the means of their production, circulation and consumption, that may inspire new ways to understand fashion film. We are interested in where fashion film finds its historical and current contexts in post-cinematic culture and the broad repertoire of contemporary audiovisual aesthetics.


Featuring speakers from a range of disciplines spanning film, fashion and media studies, the conference includes a screening of rare early fashion film curated by Lucy Moyse Ferreira and a creative industry panel discussion chaired by Marketa Uhlirova, director of the Fashion in Film Festival. The closing plenary session pulls together the various strands of the day.

To see the full programme please visit here 

Programme Order

 10.00     Welcome
              Professor Jeremy Till, Head of Central Saint Martins and Pro-Vice Chancellor
              of the University of the Arts London

10.05    Introduction to the Archaeology of Fashion Film research project
             Caroline Evans, Central Saint Martins
             Jussi Parikka, Winchester School of Art, University of Southampton

10.20     Keynote lecture
              Wanda Strauven, Goethe University, Frankfurt
              Text, Texture, Textile: A Media-Archaeological Mapping of Fashion and Film
11.10     break
11.40     Introduction and Insight into Early Fashion Film
              Lucy Moyse Ferreira, Central Saint Martins

11.50     Fashion Film Screening, curated by Lucy Moyse Ferreira
               Les Costumes de la Femme à travers les ages, excerpt. France, 1908.
               Hussein Chalayan, Aeroplane Dress. Dir. Marcus Tomlinson. UK, 1999.
               La mode française aux Etats-Unis: Robes et manteaux de soirée. France, 1915.
               YSL, Autumn/Winter 2010-11. Dir. Inez van Lamsweerde and Vinoodh Matadin. France, 2010.
               Parisian Modes in Colour, excerpt. Feat. Hope Hampton. USA, 1920.
               Fantaisies parisiennes. France, 1920s.
               Sparkling Black and White. Dir. Tiffany Frances. USA, 2014.
               Chez le grand couturier. France, 1927.
               Black. Dir. Nick Knight. Feat. footage of Alexander McQueen’s eponymous show, June 2004. UK, 2015.
               Student films:          Divinas, excerpt. Dir. Vitoria de Mello Franco. Central Saint Martins, 2018.
                                                Keep Watching the Skies, excerpt. Dir. Sahil Babbar. Central Saint Martins, 2018.

12.10     Panel discussion

             Stella Scott, Independent filmmaker
       Raven Smith, Creative Director
             Isaac Lock, Filmmaker and writer
             Chaired by Marketa Uhlirova, of Central Saint Martins
13.00     lunch break (lunch not provided)
14.30     Lecture
              Beatrice Behlen, Museum of London 
              Floating chiffon and misty tulle: the Materiality of Fashion in Motion

15.00     Lecture
             Nick Rees-Roberts, University of Paris – Sorbonne Nouvelle
             The Paradox of Contemporary Fashion Film

15.30     break
16.00     Summary and response to the day,  Chris Breward, National Galleries of Scotland
16.15    Plenary session with Archaeology of Fashion project team
             Caroline Evans, Lucy Moyse Ferreira, Jussi Parikka, Marketa Uhlirova, Chaired by Chris Breward
17.15     conference ends

The conference is free but do please RSVP to reserve your place.
          Image courtesy of the Fashion in Film Festival

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