The Craft of Service Design: Service Design Fringe Festival at LCC

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21 Sep 2017

6.30pm to 9pm

Thursday 21 September 2017
Lecture Theatre C
London College of Communication
Free and open to all (RSVP)

Join MA Service Experience Design & Innovation students as they host the Craft of Service Design: Service Design Fringe Festival at LCC.

Service Design practitioners use similar methods and tools though they use these in different ways; the style of execution differs from practitioner to practitioner. These masterclass sessions focus on the individual practitioner’s experience and their skill and technique.

Speakers include:

Anish Joshi

Anish is Head of Design at Deloitte Digital Strategy, UK. Anish champions Design thinking principles and Service Design methods to inspire and craft new products and services. Anish manages, leads and creates strategic, physical, visual and digital work, (coupled with a solid business understanding) that pushes beyond current trends into truly future focused innovation and invention.

Anish has worked for a variety of clients and consultancies on a diverse range of projects from developing the product and brand for a new Google payment venture, teaching 3D design in the Bay area and living and working in the Bahamas developing the creative and brand for the Sandals luxury resort chain. He has also designed user centric digital platforms and services for a range of financial services companies (Barclays, Lloyds Banking Group, Bankinter, Aviva) telecoms providers (Vodafone), publishers (Financial Times), pharmaceutical companies (Roche) and international governments (Saudi department of labor and health).

Anish has recently completed an Executive MBA from Imperial College London, where he has looked at how strategic design can combine with business in original ways and hence entertain what the future direction of design may be.

Dr. Alison Prendiville

Dr Alison Prendiville is a Reader in Designing for Service, at University of the Arts London. She is Co-investigator for the AHRC RIPEN (Re-envisioning Infection Practice Ecologies in Nursing) and the EU Horizon 2020 Pharma Factory project and on the Advisory Board for the AHRC DeSIAP (Design for social Innovation in Asia Pacific). Her service design research is highly interdisciplinary drawing on service design practice, co-design methods and anthropology and situated within the areas of health, social care and local government transformation. She has recently co-edited with Daniela Sangiorgi ‘Designing for Service: Key Issues and New Directions, published by Bloomsbury (2017).

Francesco Mazzarella

Francesco Mazzarella is a proactive, curious and systemic thinker, with international experiences as design researcher, teaching assistant and practitioner, in Italy, the UK, the Netherlands, Hungary, Brazil, and South Africa. He is currently a PhD researcher at Loughborough Design School, funded by the AHRC Design Star CDT, and member of the Sustainable Design Research Group. His multidisciplinary research interests span the fields of service design, social innovation, sustainable futures, design anthropology, and textile artisanship.

Dr Geke van Dijk​

Dr Geke van Dijk is co-founder and Strategy Director of STBY in London and Amsterdam. Geke has a background in ethnographic research, user-centred design and services marketing. Geke’s approach has been shaped by nearly two decades working on studies that focus on emerging technologies. She has worked as a consultant and researcher in the internet industry since the early nineties, and in 2007 completed a PhD in Computer Sciences. Since founding STBY in 2003, she has been one of the early pioneers in the field of Service Design. She is the initiator and chair of the Service Design Network Netherlands and an active member of the international Service Design Network. She is also a co-founder and active member of the REACH Network for Global Design Research.

This event is aimed at newbies, students, industry and business. This event is wheelchair accessible. Booking essential – RSVP via Eventbrite.

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