FBS SUMMIT 2017: The Smell of Success, supported by CPL Aromas

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25 Oct 2017

6.30pm to 8.30pm

“Everyone is selling experience”, consumers now crave a multi-sensory experience in what is becoming an increasingly digital and disassociated world. We need to think beyond the current dual sensory approach of simply audio visual to engage and retain the attention of our consumers.

This inspirational round table conversation, supported by CPL Aromas, will be with some of the industry’s top noises will explore the true value of capitalising on our olfactory sense within an exciting and evolving multisensory world.

Confirmed Speakers:
Will Andrews - Head of Training, Luxury, UK, Coty
Lizzy Ostrom - aka Odette Toilette, Fragrance Curator/freelance
Palvinder Mann - Product Manager, Estee Lauder and Aerin
Hannah Roberts - Prestige Communications Director & Global Head of Trends, Unilever
Ange Stavrevska - UK Creative Director and Perfumer, CPL Aromas

6:30 - 7:30pm - Round Table Discussion
7:30 - 8:30pm - Drinks Reception and Networking

Between 7:30 - 8:30pm you will also have the opportunity to enjoy 3 experiential labs:
Lab 1: Making a Lip Gloss (giveaway) - an MSc Cosmetic Science demonstration
Lab 2: Fashion Innovation Agency will be showcasing two past projects HoloMe x RIXO London and SABINNA x Pictofit.
Lab 3: Fashion Psychology Multisensory Perception lab - a sensory approach to how eye tracking is used within advertising and how colour influences preference and experience.

Booking is essential.  Please click here to book your e-ticket.

View full event programme by clicking here 

- Follow us at #fashionmeansbusiness  
- Find out more about FBS SUMMIT 17 and the Fashion Business School 
- Register your interest for FBS SUMMIT 2017

Please note the FBS SUMMIT 17 exhibition is open to the public on Wednesday 25 - Thursday 26 October between 11am - 5.30pm.

London College of Fashion will be hosting the Fashion Business School SUMMIT on Wednesday 25 and Thursday 26 October, bringing together the graduating class of 2017 from across undergraduate, postgraduate and executive levels within fashion business, fashion management and science courses. This interactive event will include industry talks, exclusive panels and the multi-sensory exhibition of graduate work, curated around the forward-thinking themes: Planet, Profit, People and Purpose.

The Fashion Business School, London College of Fashion, is a multidisciplinary school, which enjoys a global reputation for its unique fashion business courses, high quality teaching and research. FBS offers unique, accredited fashion business undergraduate, postgraduate and integrated masters courses, is an accredited member of Chartered Management Institute and many other members’ bodies and runs industry events and networking opportunities and an annual FBS SUMMIT.