6pm to 9pm
Thursday 19 May
2025: Forecasting Futures is a conference aimed at engaging audiences in speculations about the key design trends which will shape and transform our everyday lives. The conference is open to all but booking is essential.
This conference supports an exhibition open from Friday 13 - Saturday 21 May (no booking required) and a workshop also on Thursday 19 May (booking essential).
Five provocations covering important global themes have been authored by experts in the relevant disciplines. The provocations are intended to elicit a variety of creative responses that can include visual, sound, performance and written contributions. These responses will be curated into an exhibition and accompanying conference where the authors of the provocations are invited to respond to the creative work and participate in a discussion panel.
This exhibition, conference and related events consider the practices, theories and methods involved in forecasting futures. Futures studies (also called futurology) is the study of postulating possible, probable, and preferable futures and the worldviews and myths that underlie them. As major forces such as urbanisation, accelerating technological change, the ageing population and increasing global connections come together to dramatically transform our world, an understanding of the future has never been so important.
Toby is the Director of Toby Burgess Design ltd and teaches architecture at postgraduate level at the Architectural Association and Westminster University, with a focus on the funding and delivery of student projects (WeWantToLearn.net).
Marcus is the Social and Economic Research Manager at Age UK. He has previously worked for the Office for National Statistics and the Higher Education Academy.
Sharon Heal @Sharonheal
Sharon is the Director of the Museums Association, a professional membership organisation that campaigns to promote the value of museums to society. She was formally the Head of Publications and Events at the MA and the editor of Museums Journal, the association’s monthly news and features magazine, and was also responsible for programming and managing the MA’s annual conference.
Ruth Marshall-Johnson @COIN_Research_
Ruth is a Cultural Researcher specialising in identifying, and explaining, the relationship between cultural development and consumer behaviour. She has 15 years' experience in identifying future trends, innovation and brand-to-consumer narratives and the relationship between cultural development and consumer behaviour for strategic development.
John Straw @johnstraw
John is Senior Advisor at McKinsey & Company and author of iDisrupted, a book and website about the effect of disruptive technology on people, businesses and economies.
Future studies/trend forecasting/futurology has been increasingly adopted by organisations, institutions and nations as a means of predicting alternative futures and managing perceived risk. This conference and exhibition will provide a platform for understanding the key trends disrupting and reshaping the political, economic, social, technological and cultural terrain.
This event is organised by LCC MA Design Management and Cultures students.
Book your place
Visit the 2025: Forecasting Futures website to read more about the provocations
2025: Forecasting Futures is part of LCC's public programme
Thursday 19 May