MA Fashion Communication & Promotion
A physical exploration of how digital culture is shaping, contouring and morphing our bodies IRL. The application of makeup is increasingly created to exist online through the lens or screen. With a move away from a natural aesthetic to an exaggerated beauty, DIY Beauty hacks and ASMR (Autonomous sensory meridian response) videos have emerged alongside this new image of hyper-real beauty.
Do these videos and images provide a simulated feeling that is missing online; a render of sensation, a shadow of physicality? Are we missing out on simple sensory pleasures as a result of a life lived through the screen?